Athletics

We’re a brand innovation studio with a penchant for practicality. Athletics was named for our first office: a dusty, un-air-conditioned boxing gym in an earlier, grittier incarnation of Williamsburg. None of us boxed. But it captured our founders’ scrappy entrepreneurialism.

We’ve since grown to 37 employees and a proper office with windows and HVAC. But the spirit of that boxing gym survives: in our work, our collaborative style, and the creative values we fight for every day.

We make brands that get to work, which means going beyond guidelines and into reality. It means positioning our clients for the future, helping them scale globally and catch the world’s attention. It means treating every brief as the most important opportunity we’ve ever had.